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Ad Operations
Company:
Driving Album Awareness through Effective Ad Operations and Design
The What:
Roc Nation's Digital Marketing & Strategy team wanted to increase album release awareness on streaming platform like Spotify
The How:
Without any Ad Ops teams in place, I led this initiative by creating compelling Audio, Video, and Display Ad designs using Adobe Photoshop, Final Cut Pro, and Garage Band, while making sure to communicate closely with Spotify reps to ensure that ad specifications are compliant with guidelines. Work and details outlined below
The Impact:
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Successful delivery of 3 major ad campaigns for the following album releases:
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Jaden Smith's - "GHOST"
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Belly ft. The Weeknd -"What You Want"
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Victoria La Mala - "Merezco Mucha Más"
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Albums each reached 12+ million streams per campaign per album, directly impacting artists' streaming revenue
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