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PR & Community Engagement
Company:
Social Media & Comms Strategy
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Consumer Segmentation
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Brand Messaging
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Public Relations
The What:
Great Big Story is a media company and production studio that creates docu-series and short-form videos in the OTT space. The company wanted to increase community engagement by fostering stronger relationships within the online space
The How:
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Segmented and identified target audience (millennials age 18-34) from the quantitative data collected from the Audience Team
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Conducted qualitative research on the target audience's psychographic profile, to connect them with Great Big Story's "curious and inspiring" rebrand
From the psychographic profiles, I designed and implemented a series of Q&A editorials featuring every department within Great Big Story, aiming to trigger an audience's cognitive learning, further aligning with the brand's "curious and inspiring" personality
Working with the design team, I pitched and executed a space-themed UI interface to build upon Great Big Story's rocket logo and the company's mission to "deliver you the awesome and untold from around the world
The Impact:
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Accumulated 5000+ views and 60+ positive impressions for the series on Medium
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Shared amongst Great Big Story executives as brand profiles for businesses and consumers
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